It’s right outside your door
Poverty themed direct mail
To coincide with the poverty report Action for Children were publishing, a fundraising direct mail was sent to all supporters on the subject. Previous mailers were usually just a letter and donation form, I was asked to created a mailer that would be more attention grabbing. The supplied copy was based on how poverty could be anywhere - even right outside your door.
I created a leaflet instead of a letter, using a simple eye-catching image of a red door with the headline on it. The inside featured both infographics, images and different asks depending on the supporter segmentation. We were also able to vary the outer depending on region, so the outside of the envelope would feature a relevant poverty infographic.
The bespoke infographics used on the front of the outer depending on region
The leaflet
