Lottery digital
Online campaign to acquire and engage lottery players
Cancer Research UK's weekly lottery is an opportunity to raise funds from a demographic that may not usually consider donating to charity. I created a number of assets for social media advertising the lottery to prospective players. Due to the limited run of these ads we were able to test a number of different images and call to actions.
Alongside this, I created a series of banners for the monthly e-newsletter sent to regular participants and emails aimed at lapsed players.
