MSCA
Creating an identity for a partnership
A 15 year service level contract called the Maritime Strategic Capability Agreement (MSCA) was signed between QinetiQ and UK MOD. I was tasked to create an identity for the MSCA that would take aspects from both partners' brands.
I created a logo with a wave identifier that resembled a flag taking inspiration from the partnership's naval backgrounds. Alongside this I created basic guidelines and visuals. Once signed off, I created an introduction leaflet for prospective MSCA customers.
