Experience zone
Planning and creating graphics for the customer experience
The DSEI exhibition represents one of QinetiQ’s main opportunities to interact with current and potential customers. I was tasked with creating the graphics that would sit inside the stand.
The graphics formed part of the QinetiQ experience zone, using imagery and brand devices, giving the opportunity for the company’s ambassadors to walk customers through the zone explaining QinetiQ’s offerings and benefits to them.
Working closely with the rest of the marketing team we created a floorplan mapping out the experience zone and where the graphics and products would sit.
I created the graphics that went on the walls and plinths of the experience zone, using brief copy and imagery, the graphics summarised the capabilities QinetiQ offered in that area.
The final build
