Go walkies
New identity for signature event
'Go Walkies for Guide Dogs' is a series of sponsored dog walks where the dogs are sponsored to take part in their all-time favourite activity - walkies!
Following the Guide Dogs rebrand I was asked to look at refreshing Go Walkies' identity. The logo, look and colours were brought in-line with the main brand (it originally stood outside the main brand with its own colours and logo) while still maintaining an individual feel.
Reflecting Go Walkies' playful approach, I created a campaign around a changeable hero dog. Featuring a single image extract and a humorous message, the advertising material was designed to stand out in cluttered environments such as a vet’s notice board or dog owners' magazines.
