Your stories
Annual magazine engaging with supporters
'Your Stories' is the annual update sent to Cancer Research UK supporters who have pledged to leave a gift in their Will to the charity. Its principal aim is to keep supporters informed and engaged. I was asked to re-design the publication to make it more supporter centric.
I created initial concepts that proposed giving the magazine a more approachable feel similar to weekly publications such as 'Woman's Own'. From this I re-designed the publication using more people focused imagery and also introduced interactive elements such as crosswords. The science remained as a pull-out within the magazine. Alongside this, I changed the title to 'Your Stories' and suggested the copy be more personal so the reader felt more engaged and part of the charity's cause.
