I pledge
Implementing creative for a new platform
'I pledge', the new legacy platform, is a way of talking about the importance of gifts in Wills to all of Cancer Research UK’s different audiences. By asking people to pledge, they are declaring their intent to help beat cancer for future generations.
Taking the original agency visuals, I implemented and evolved the platform across both print and digital channels. Many of the assets were regional-specific featuring supporters and scientists from the local area.
Since launch, the Legacies department has seen an increase of 110% on average per week for gifts in Wills packs.
