Shoulder to shoulder
Series of animations to generate political awareness
I created a series of short animations for a social media campaign to encourage the public to take action and contact MPs to ask for more NHS staff who are vital in delivering the life-saving cancer tests and treatments people so desperately need.
Alongside the principle focus of engaging with MPs, the secondary target was to generate acquisition leads by encouraging people to engage with the Workforce petition. Leads were generated via social media and the campaign successfully signed up over three times the original target.
